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Privacy Policy

Effective Date: 01 December 2024

This Privacy Policy explains how ProCred Financial Services, accessible via procredfinancialservices.com, collects, uses, shares, and protects your personal information. By using our website and services, you agree to this policy and our Terms and Conditions.

1. Who We Are

procredfinancialservices.com provides a loan matching service that connects consumers with participating lenders from our network. By submitting your personal information through our platform, you agree to have your details shared with our participating lenders for loan qualification purposes.

2. Why Do We Have This Privacy Policy?

This Privacy Policy explains:

  • The types of personal information we collect.
  • How we use, share, and protect your data.
  • Your rights regarding your personal information.

If you are redirected to a third-party website (e.g., a lender), their Privacy Policy will govern how they process your information.

3. Information We Collect About You

We collect personal information in the following ways:

3.1 Information You Provide

  • Information submitted via online forms (e.g., name, address, phone, email, Social Security Number, employment information, banking details, and loan preferences).
  • Information provided during communication with us via phone, email, or other means.

3.2 Information We Collect Automatically

  • Technical data: IP address, browser type, device type, operating system, and time zone settings.
  • Behavioral data: Clickstream data, page response times, and interactions (scrolls, clicks, etc.).

Cookies: We use cookies and similar technologies to collect browsing data. For more information, see our Cookie Policy.

4. Why We Use Your Personal Information

We process your personal information to:

  • Provide our loan matching service.
  • Share your details with participating lenders to help you find the right financial products.
  • Improve and customize our website and services.
  • Prevent fraud and maintain security.
  • Contact you about your enquiry and similar services (unless you opt out).

5. Legal Basis for Processing

We process your personal information under the following lawful bases:

  1. Legitimate Interests: To operate, manage, and improve our loan matching service.
  2. Consent: When required, for marketing communications and cookies.
  3. Legal Obligation: To comply with laws and regulations.

6. How We Share Your Information

Your personal information may be shared with:

  • Our Partners (participating lenders and brokers) to process your loan enquiry.
  • Service Providers: IT services, data storage, communication platforms, and analytics providers.
  • Advertising Networks (e.g., Google, Facebook) to display relevant ads.
  • Legal or Regulatory Authorities: When required by law for fraud prevention or compliance.

We ensure all third parties handle your data securely and in compliance with applicable laws.

7. Automated Decision-Making

  • Our partners may use automated decision-making (e.g., credit eligibility checks via soft searches).
  • A soft search does not impact your credit score.

You have the right to:

  • Object to automated decisions.
  • Request human review of such decisions.

8. Marketing and Communication

We may:

  • Contact you about similar products or services (soft opt-in consent).
  • Use anonymized data for research and marketing improvements.

You can opt out of marketing communications at any time by contacting us or using the unsubscribe link in emails.

9. How Long We Keep Your Data

We retain your personal information for up to 12 months unless required by law to store it longer. If you request deletion of your data, it may still exist in backups for regulatory purposes.

10. Your Rights

You have the following rights under data protection laws:

  • Right to Access: Request a copy of your personal information.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data when it is no longer necessary.
  • Right to Restrict Processing: Limit the use of your data.
  • Right to Object: Object to processing, especially for marketing.
  • Right to Data Portability: Request transfer of your data to another service provider.

To exercise your rights, contact us at:
Email: [email protected]

If you are dissatisfied, you can file a complaint with the Information Commissioner’s Office (ICO).

11. Data Security

We implement strict security measures to protect your data:

  • Encryption and secure storage.
  • Restricted access to authorized personnel only.
  • Regular monitoring for potential security breaches.

Despite our efforts, no system can be 100% secure. Please take care to protect your login details and personal information.

12. Transfers Outside the UK/EEA

If we or our partners transfer your data outside the UK or EEA:

  • We ensure appropriate safeguards are in place (e.g., data protection agreements).
  • Your data will be treated with the same level of protection as required under UK law.

13. Use of Cookies

We use cookies to:

  • Enhance website functionality.
  • Analyze visitor behavior for improvement.
  • Deliver relevant ads through platforms like Google and Facebook.

You can disable cookies via your browser settings. For more information, see our Cookie Policy.

14. Complaints

If you have a complaint regarding our use of your personal data, please contact us:

If we cannot resolve your complaint, you have the right to escalate it to the ICO.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, so please check back periodically. Significant changes will be communicated where required.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

By using this website and our services, you agree to this Privacy Policy. If you do not agree, please stop using our services immediately.

This version maintains clarity, organizes key points logically, and ensures compliance with relevant data protection laws. Let me know if you’d like further refinements! 🚀